Revenue Performance Management (RPM) is an emerging strategic approach that, in conjunction with marketing automation, focuses on optimizing the interactions with potential buyers across the entire revenue cycle accelerate predictable revenue growth. RPM and Marketing Automation is the value proposition that addresses a C-Level Executive's priority: Revenue.

RPM helps transform marketing and sales practices, changing the tools that we use and the way that organizations compensate their marketing and sales teams. The goal is to create a cohesive engine which drives the top line. Revenue Performance Management is a key for marketers and salespeople to highlight their contributions to the organization