Meet the Team

Nick McGirr

Chief Executive Officer
23x Marketing Automation Certified Consultant
11-year Marketing Automation Veteran

Mark Haliday

Senior Martech Consultant
7x Marketing Automation Certified Consultant
11-year Marketing Automation Veteran

Mark is a 20-year veteran in digital marketing, revenue operations, and demand generation. He started his career as a digital marketer, managing global corporate websites for Fortune 500 companies: EMC and Thomson Reuters. Realizing that data would be the key to effective audience for engagement marketing, he added database marketing & predictive analytics to his wheelhouse.

In 2007, when marketing automation was in its nascent stage, he managed and grew adoption for a biotech & informatics company's global Eloqua instance. For the past 11-years, he has expanded his knowledge of the Marketing & Sales Stack, leading MarketingOps for startups and growth-stage venture-backed companies. Today, he applies his know-how to help clients get the most out of their investments in: Eloqua, Marketo, Pardot & SFDC.



Nadine Nana

Senior Marketing Automation Consultant
11x Marketing Automation Certified Consultant
12-year Marketing Automation Veteran

Nadine was lucky to work for a company that adopted Eloqua in early 2007. She managed her first Eloqua implementation then and was one of the first Eloqua certified professionals and first few original “Eloqueen” status holders.

Over the past 12-years, Nadine has been at forefront of the Modern Marketing industry, supporting the growth of marketing automation and actively involved in local user group as well as the Modern Marketing Experience, where she was an Markies Awards finalist--twice. A passionate, lifelong learner, she constantly researches emerging trends and technologies in modern marketing, marketing operations, leadership, and entrepreneurship. She is passionate about helping companies get most out of their marketing technology investment.

Nadine is also certified with Pardot & HubSpot and proficient with Salesforce Marketing Cloud (ExactTarget).



George Hagihara

Senior Marketing Automation Consultant
2x Marketing Automation Certified Consultant
10-year Marketing Automation Veteran

As a web developer in 2008, George was fortunate enough to work at a company that was an early adopter of Marketing Automation. Starting as the Eloqua Admin, he quickly learned the in's-and-out's of the platform, became certified in early 2010 and won an Eloqua Markie Award at Eloqua Experience 2010. Later that year, he completed his first Eloqua Implementation as a consultant.

Earning his Oracle Marketing Cloud Implementation Certification (2014) has given George the opportunity to manage over 15+ Eloqua Implementations and Integration projects. Although his background is extensive in Oracle Eloqua, he has diversified his marketing automation skills by consulting in Marketo for that past 4-years, as well.



Tiffany Okirika

Senior Marketing Automation Consultant
3x Marketing Automation Certified Consultant
9-year Marketing Automation Veteran

With over 9-years of experience as a marketing automation consultant in B2B & B2C high-tech marketing operations, Tiffany consults strategies that involve being a key player in leading development of best practices and procedures to maximize demand generation results for large organizations

She serves as a subject matter expert in Marketo, Oracle Eloqua, Salesforce.com and Database management. Tiffany brings 6-years of Oracle Eloqua experience supporting full-life cycle implementations, integrations, and front-end campaign management support. Additionally, she has a unique skill set to work across other marketing automation platforms, including Pardot, Salesforce Marketing Cloud (ExactTarget), and HubSpot.


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