Avoid Vendor Lock-in
Because Marketing Automation is a new industry, there are very few qualified Advanced Administrators and Developers capable of operating these demand generation platforms. On the other hand, there are countless Email Marketing Managers & Email Campaign Producers for these platforms due to it’s entry-level requirement of expertise and because outbound email marketing isn’t a new industry.
Most of the Power Users work for the vendors themselves or for the vendor partners. Because of this, many times the vendor will suggest hiring their Premier Services Development Team to build programs for your company and more commonly, your company will be referred to Partners that have been certified by the platform vendor. These services are costly and doesn’t always mean their staff is more qualified.
How can we provide a better service?
We are an Independent Consultancy and not a Certified Partner to any demand generation vendors. A services partnership requires an expensive annual subscription paid to the vendor by the partner. We can provide a far better service at a fair price by not participating in these partnerships and maintaining a low overhead, which allows us to pass the savings on to our clients.
Certified Partners vs. LEAD2CRM, Inc.
2. Neglect: Your company will be just one of many clients and the necessary attention to detail is often neglected or there is a disconnect in the forward-thinking and assumptions necessary to conceptualize how the client envisioned the final product to actually function.
3. Lockout: Certified Partners are notorious for keeping their unique knowledge of how to operate the custom solutions that your company hired them develop, leaving your business in a uncomfortable position to renew the partner contract to prevent losing their know-how.
2. Attention to Detail: LEAD2CRM's philosophy is to build solutions with the client’s business in mind by executing logical assumptions and thoughtful provision beforehand to best serve the client’s needs and require less “hand holding” to get there. We will treat you like our only client. We provide a named support contact with direct cellphone and email access to provide your team with 15 hours a day of expert advice and emergency resolution.
3. Knowledge Transfer: LEAD2CRM provides detailed documentation, screen captures and training on how to operate the custom solutions we build!